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» What
is Ecommerce?
» How many products can I sell in my online
store?
» Can I sell products that can be downloaded,
such as music or software?
» What do I need to set up an ecommerce
Web site?
» How much does it cost to set up an online
store?
» I already have a Web site. Can I integrate
an online store into it?
» What is osCommerce ?
» Will I be able to customize the "look
and feel" of my online store?
» What are my options for handling transactions?
» What are third-party online credit card
processors?
» What do I need to handle "real time" online
credit card transactions myself?
» What is a merchant account? How do I
get one?
» I already have a merchant account. Can
I use it with CAZ Creations' eCommerce plans?
» What is a payment gateway? How do I find
one?
» How can I assure my customers that their
transactions are secure?
» What is SSL?
» What is an SSL Certificate? How do I
get one?
What
is "Ecommerce"?
Ecommerce is the term used to describe
the selling of goods and services over the Internet.
In the most general sense, simply creating a Web site
that advertises and promotes your products can be considered “ecommerce.” In
recent years, however, ecommerce has become much more
sophisticated.
Ecommerce businesses now offer elaborate online stores where
customers can browse thousands of products, place an order,
select the desired shipping method and pay for their purchases
using their credit cards.

How
many products can I sell in my online store?
You can sell any number of products
on your site, from just a few items to thousands. Once
you decide how many products you want to sell, you
can pick the hosting plan that best meets your needs.
CAZ Commerce Basic, Advanced or Extreme.
When you chose a plan, be sure to consider how your site
and your product offerings may grow in the future, as well
as what advanced features and functionalities you want to
offer your customers. For example, you may want to provide
a search feature that lets your customers search for a specific
product. You want to be sure that the plan you choose will
be able to accommodate your growth and your changing needs
as your customer base expands and your traffic increases.

Can
I sell products that can be downloaded, such as music
or software?
Yes. All CAZ Commerce plans use osCommerce
which handles media sales/downloads very efficiently.

What
do I need to set up an ecommerce Web site?
What you need depends upon a number
of factors, such as how you want to handle transactions
and what types of security you want to provide.
For example, if you don’t need to accept credit cards or
process transactions online, all you need is a Web site that
lists your products, provides some sort of order form and
lists the address where your customers should send their
payments.
However, if you want a full-featured online store that can
process credit card transactions in “real time” in a secure
environment you will need a shopping
cart, an Internet-ready merchant
account, a payment
gateway and an SSL
certificate.

How
much does it cost to set up an online store?
Ecommerce plans may range anywhere
from $ 24.95 a
month to $ 59.95 a
month, depending upon the number of products you want
to sell, the traffic you anticipate and the features
and functionalities you want to provide to your customers.
There are other costs associated with an online store, too.
For example, you will need a shopping
cart and, if you want to be able to accept credit cards
and process those transactions online, you will need a merchant
account and a payment
gateway service. Typically, there are initial setup fees
as well as on-going costs for these services that will be
in addition to your hosting costs.

I already
have a Web site. Can I integrate an online store
into it?
Yes. CAZ Creations makes it easy for you to add
ecommerce to your site. Simply order a CAZ Commerce
plan which has osCommerce installed!
Once you have built your online store, you can easily integrate
it into your existing site by either providing a link to
your new store front or incorporating your products into
your existing site’s pages. The flexibility of osCommerce
will even allow you to completely wrap your existing design
around it. Take a look at some of our custom integrations
...
Cyclotron - 411Scrubs - NonieofBeverlyHills
For more information, contact our eCommerce support
at support@cazabra.com.

What
is osCommerce?
osCommerce is one of the most powerful
and flexible eCommerce storefront solutions available
today!
If you can send an email, you can use osCommerce !
There are no license fees, and add-ons are also free !
eMail support@cazabra.com if
you have any questions.

Will
I be able to customize the "look and feel" of my
online store?
Yes. osCommerce enables you to quickly
and easily customize the appearance of your store.
You design the layout of your pages, select the colors
and fonts you want to use and add graphics and text
as you like. Plus, you can use HTML to enhance the
text on any of your Web pages.

What
are my options for handling transactions?
You have a number of options for handling
transactions. The most basic approach is to handle
all of your transactions offline. For example, you
could publish your address and have your customers
send their orders along with a check or money order
directly to you. You could also collect your customers’ credit
card information via email or phone and then process
the credit card transactions offline using your retail
merchant account.
These are probably not the best approaches, though, because
one the main reasons customers shop at an online store is
for the speed and convenience it provides.
To increase the chances that customers will want to shop
at your online store, it should be able to accept and process
credit card transactions online and in “real time.” You can
handle your own online transactions or outsource them to
a third-party credit card
processor.

What
are third-party online credit card processors?
If you want to be able to accept credit
cards but do not want to handle these yourself, you
can use a third-party online credit card processor.
When your customers want to purchase a product, they
click a link that takes them to the third-party’s Web
site. There, they will submit their order and credit
card information, which is then processed by the third-party
processor. Essentially, these processors act as resellers.
They may charge you a variety of fees for this service,
including an initial set up fee, monthly fees and/or
per-transaction fees.
While outsourcing your online transactions may seem appealing,
you should consider the fact that it will be obvious to your
customers that their transactions are being handled not by
your company but by a third-party.

What
do I need to handle "real time" online credit card
transactions myself?
If you want to handle online credit
card transactions yourself, you will need an Internet-ready merchant
account, a payment
gateway service and an SSL
certificate.

What
is a merchant account? How do I get one?
A merchant account enables you to accept
credit cards as payment for the purchase of goods and
services. There are different types of merchant accounts.
For example, if you have a traditional “brick and mortar” store,
you can get a retail merchant account. If you want
to accept credit cards on your Web site, however, you
need a specialized type of merchant account known as
an “Internet-ready” merchant account.
Internet-ready merchant accounts enable you to handle Internet
transactions in "real time" without any human intervention.
Because the risk of credit card fraud is greater when you
are accepting credit cards over the Internet, these specialized
merchant accounts also provide additional checks that can
significantly reduce the chance of credit card fraud. Once
the transactions are processed, the merchant account provider
transfers the funds received from the credit card transactions
from your merchant account to your bank account.
A number of companies offer Internet-ready merchant accounts.
CAZ Creations has selected AuthorizeNET/Nova as its preferred
merchant account provider. When you sign up for an ecommerce
plan with CAZ Creations, you can sign up for an account with
AuthorizeNET at the same time.
Or, Click here to download
the Authorize.NET gateway application now.
Of course, you are free to choose another merchant account
provider, as long as they support one of the following payment
methods:
| • |
CyberSource |
| • |
Authorize.Net |
| • |
LinkPoint/Cardservice |
| • |
VeriSign (PaymentNet) |

I already
have a merchant account. Can I use it with the CAZ Commerce
plans?
Yes. If you already have an Internet-ready
merchant account you can use it with the CAZ ecommerce
plans as long as it supports one of the following payment
methods:
| • |
Authorize.Net |
| • |
LinkPoint/Cardservice |
| • |
VeriSign (PaymentNet) |

What
is a payment gateway? How do I find one?
A payment gateway is a service that connects
your online store with your merchant
account provider. This service reads the information
from the order forms and translates that information
for the merchant account. The payment gateway also verifies
that the customer’s credit card account has the necessary
credit available for the purchase.
You can obtain a payment gateway separately from your merchant
account, however you may find it simpler to choose a merchant
account provider that also offers a payment gateway.
Sign
up for an Authorize.net account here

How can
I assure my customers that their transactions are secure?
Obviously, if your customers will be submitting
their credit card information to you online they will want
to know that this information is safe. If they are not
comfortable with the security your site offers, they will
probably not buy products from you.
The best way to alleviate your customers’ concerns is to
secure your site using SSL (Secure
Sockets Layer). When a site is secured with SSL—the
standard form of encryption currently used on the Web—visitors
will see a special symbol in their browser window that
indicates the site is secure. Visitors can also tell that
a page is secured by looking at the URL. A secure page’s
URL begins with the letters “HTTPS” instead of the standard “HTTP.”

What
is SSL?
SSL (Secure Sockets Layer) is a method
of ensuring that information submitted through your Web
site is secure and cannot be accessed by unauthorized users.
When a site offers an SSL-secured form, the information
submitted via that form (typically credit card information)
is encrypted using a special “certificate key” and then
decrypted with another key after it has been transmitted.
When users access a site secured with SSL using either
Netscape or Internet Explorer, a symbol displays in their
browser windows indicating that the site is secure.

What
is an SSL Certificate? How do I get one?
An SSL Certificate, or a digital certificate,
is an electronic document that contains the information
necessary to establish a secure SSL connection.
When used in credit card transactions, the Web site collecting
the credit card information and the site to which the information
is being transmitted must both have an SSL Certificate.
CAZ Creations can provide both the secure server and secure
server certificate needed to support SSL.
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